Economic influences

With increasing environmental awareness, the economic imperative to “Spend now, think later” is getting increasingly scrutinized.^[39] Today’s consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society. They’re looking for ways to mediate their material desires with an aim to do more good in the world. A linear economy is slowly shifting to a circular one.